Built-to-last

Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras is a groundbreaking business classic that explores why some companies thrive for decades while others fade away. Based on six years of in-depth research, the book identifies the key habits, core values, and visionary strategies that make enduring companies stand apart. With insights into leadership, culture, and innovation, Built to Last provides timeless lessons for entrepreneurs, managers, and anyone seeking to create organizations that stand the test of time.